Many leads attracted by side projects also turn into real customers later on.
It’s easier today
Nowadays, there is a tool for everything, allowing companies to rapidly test and build side projects.
Create lasting value
In this modern era, people are constantly getting bombarded with distracting ads. Make people care about your company by building lasting value for them.
While writing a blog might get outdated, the right side project can assure you long term relevance and scalability.
Side Project Marketing doesn’t start with ideation. It starts with clear direction.
Discover your hedgehog
What can you and your team do better than anybody else in this world?
Which market are you going after and why?
You got your market. Now it's time to figure out who you want to test your assumptions with.
An overview of the process you’ll follow
Who is the audience you are building the tool for? What kind of small problems do they encounter every single day?
What kind of tools can we build to help them solve these small problems?
We know businesses never stop. We”ll plan what needs to happen and when it needs to happen to make sure you are up-to-date of what’s going on.
This is our favorite part: getting our hands dirty and building the tool together with you.
It would be a shame if only the people within the company would use the tool. We make sure to get it in front of the right people.
Adapt, learn and execute on the lessons we get from getting the right people inside your funnel.